What is Workplace Experience?
If you've never heard of this industry before, you're not alone. It's only been around in the last decade, with its roots and pulse in the San Francisco bay area, and it's revolutionizing the way companies operate today.
A Workplace
Experience is exactly what the name implies – your experience as an employee in
your workplace. This covers all aspects in your work environment: how your desk
and the workstations are arranged; whether you are provided with great food and
drink choices, a gym, fitness classes, game rooms, laundry service; having effortless
access to an environment that supports your working habits – from private
conference rooms to collaboration lounges to all-day cafes to seating areas
under your favorite tree.
The decision that a company makes on whether to
provide any or none of these services is deeply rooted in its specific culture. This is why not all workplace experiences are the same, and why they shouldn’t
be.
All companies have the common desire to attract and retain the best talent in the industry. But the best companies are also fully aware of who they are, where they want to go, and how they plan on getting there. They are fully cognizant of their mission. This is what determines their company’s culture.
It is vital to every company that their workplace experience reflects their unique culture. This is so that the connection is very clear between what the company says externally and what it does internally. This integrity is what employees are not only attracted to, but becomes the roots to which they align their own personal missions.
My favorite examples through which to explain this are with the tech giants, Google and Apple.
When I went to visit Googleplex, I fell among the millions who were astounded
by their workplace environment. Entering the complex felt more like entering a college
campus. Employees were walking around in T-shirts and sneakers, and many were
outside with fitness trainers in the middle of exercise routines. Their
signature playful primary colors were splashed everywhere, from building facades
to outdoor furniture to common-use bicycles. Inside were cafeterias and cafes and
micro-kitchens filled with a wide a wide variety of food and beverage choices –
all free of charge to employees and their guests. They had a fully equipped gym
with showers and locker rooms, a laundry area with washers and dryers, game
rooms, classes and activities for anything from guitar-playing to meditation,
and subsidized massages and haircuts. As for the work atmosphere, when I interviewed
employees they told me that unless you’re working on a specific project, most of
them are encouraged to explore and experiment and research and discover, with
very little emphasis on serious deadlines. This is not to say that they don’t
deliver extraordinary work within set timelines. They just seem to be under
less pressure, with the focus placed equally on the process as on the end goal.
Google’s workplace experience, stimulated with playful colors, multiple perks designed to inspire creativity, and a university-like environment which elicits casual collaborations, harmoniously supports its work culture which places its focus on research, development of new ideas and collaborative experimentations with new innovations.
Apple, on the other hand, is a company that prides itself in unparalleled excellence in design, user experience and innovative solutions that drive an almost cult-like following for all of their products. Their equally-famous headquarters, Apple Park, is an architectural landmark, but by contrast, the public will “probably never” be allowed inside for a tour, according to Apple CEO Tim Cook in an interview with the Business Insider in February this year. The reason, he cites, is because they have “ so much confidential stuff around.” Photos and videos of the headquarters however, reveal a physical environment that reflects their signature excellence in design, with sleek lines, contemporary finishes, immaculate white or glass walls, and entirely devoid of color outside of the splash of living greenery. There are beautifully designed cafes, but there is no free food offered on a daily basis here. Food and beverage are subsidized however, and payment is easy through Apple Pay. In fact, in addition to receiving Apple products as part of their work tools, one of the most coveted perks for employees is the great corporate discount on all Apple products, with discount options for their family and friends too. There may be no gym and fitness training in many of the office buildings, but they provide credit for gym membership and they've opened separate Fitness Centers. The software engineers that I spoke with have told me that in Apple, the focus is on the design and the user experience, with engineers who then support these elements through intelligent creation and careful attention to detail. There is always a sharp focus on deadlines and confidentiality with most teams in Apple, and this focus is a shared devotion (competition in this field is fierce after all, so the protection of company secrets and the timely release of their newest products and iOS updates is an imperative commitment).
Once again, this company’s workplace experience harmoniously supports its work ethic and culture. Any potential employee with an appreciation and drive for excellence in their industry and who unfalteringly stands behind Apple’s mission and their products, would thrive in this work-focused environment.
These are two giants in the tech industry, each with its own specific company mission and culture which are reflected inherently in the workplace experience they offer their employees. It would be both ingenuine and ineffective if they shared exactly the same workplace experience. Employees would not be able to espouse the company’s culture nor stand behind its mission, if they do not experience it for themselves in the environment in which they are expected to perform.
This is why Workplace Experience is so important for companies to get right. It’s not about simply providing free food or subsidizing gym membership, it’s about reflecting their corporate culture in their work environment, so that by experiencing it first hand, employees become the company’s biggest and most important allies in achieving its mission.









